B.
Old Four Legs
2026
Services
Visual Identity, Website Design
Brief
A business with real character that had outgrown its first look. Old Four Legs needed an identity and website that matched the warmth people already felt in person.
Creative Direction
(01)
We kept what people already loved and gave it structure: a confident wordmark, a warm palette and a photographic direction that lets the personality lead.
Challenge
(02)
Turn a well-loved name into a brand that holds together everywhere.
Old Four Legs had loyal customers and a name people remembered, but every touchpoint told a slightly different story. The new system had to feel familiar to regulars while looking considered to everyone new.
What we developed
(03)